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Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. What are the new rules of writing for the web? We did so by having Kristina Halvorson come and discuss her book, Content Strategy for Web. Download free Content Strategy for the Web, 2nd Edition Kristina Halvorson and Melissa Rach pdf chm epub format. You've ignored the core of your web content strategy for too long. Kristina Halvorson's book quickly became the go-to source when it came out 2009. Free download ebook Content Strategy for the Web, 2nd Edition pdf. Edmonton UX book club started its new year with one of the hottest topics in the user experience community: content strategy. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in. She provides oversight, management, and strategic planning for the library website, specializing in guerilla usability testing, writing for the web, and content strategy. How do we future-proof our authors? If Steve Jobs was the unofficial face of technology, then Kristina Halvorson is the undisputed leader of content strategy. These are some of the things I explored in my presentation at Confab London 2013. The second edition (2012) updates this with new case studies, examples and more. Let's redraw the quad and give the strategic core the place it deserves. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! I went to a meeting about content strategy so I could learn what content strategy is.